Test for Success! Tips for your Email Marketing Campaigns
Ok, so you’ve got your snazzy email newsletter, with a juicy special offer for your potential customers, and you think it looks pretty good. Once that’s sorted, it’s just a case of bombarding your...
View ArticleSpam Filters: How they think and how to outwit them!
Spam filters are great, aren’t they? No one should be without a good spam filter to keep their inbox nice and tidy and free of Emarketing campaigns. Except of course if you happen to be trying to pull...
View ArticleGoogle AdWords Introduces Major Changes to Keyword Match Types
Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From...
View ArticleEmail is going mobile – marketers need to catch up [Infographic]
Email marketing for mobiles Smartphones are everywhere and soon the desktop won’t be the primary email device. ReturnPath collected around a billion pieces of data in their research so their numbers...
View ArticleWhy Your Business needs to use Email Marketing Alongside Social Media
Statistics indicate that, in 2011, there were an estimated 3.1 billion email accounts worldwide. By the end of 2015, this figure is predicted to increase to over 4 billion. That is a lot of people...
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